‘Accent Electronics Ltd.’ was operating its business in Malaysia.… - Vidyadip

Question

‘Accent Electronics Ltd.’ was operating its business in Malaysia. The company started exporting its products to India when the Prime Minister announced relaxation in import duties on electronic items. The company appointed retailers in India who had direct online links with the suppliers to replenish stocks when needed.
Identify and explain the dimensions of business environment discussed in the above case.

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Answer

The various dimensions of business environment being referred to in the above case are as follows :

Political Environment: Political Environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.
Technological Environment: Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

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