Socialization — Sociology STD 11 Commerce / Arts — Question
Maharashtra BoardEnglish MediumSTD 11 Commerce / ArtsSociologySocialization4 Marks
Question
Advertisements influence consumer behaviour.
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Answer
This statement is True.
Mass media has become an integral part of our day to day life. Advertisements through mass media are the means for delivering impersonal communication directed to a vast audience.
Advertisements transmit information and messages which influence the behaviour of the consumer to a great extent.
The use of colours, words, music, images, videos influence our behaviour and persuades us to take action. Advertisements through mass media has wider approach.
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