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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market1 Mark
Question
‘Advertising' and 'publicity' are two important elements of promotion mix. Explain them.
✓

Answer

Advertising It is an activity which establishes non-personal contact with the customers regarding the product, idea or the service. It is an effort to create and sustain the demand for the product by informing the consumers about the product. Publicity It means mention of the enterprise, its product and brand by the news media in newspaper, journals, radio or television. It is an unpaid and uncontrolled form.

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