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Planning — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesPlanning6 Marks
Question
An electronic company is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower price models for mass consumers. Who are price sensitive? For quality conscious consumers company is introducing new model with added features and new technological advancements.
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Answer

The type of plan needed to be prepared under this situation is strategy and the steps involved in preparing this plan are:
(a) Setting-up of objective. The company may set up a long term objective of capturing more and more quality conscious consumers or becoming a leader in quality and trend setter in market by one year time.
(b) Adopting a particular course of action. The company must import latest technology or spend more on research and development department to innovate latest technology to make their goods superior than competitor's goods.
(c) Allocating resources for achieving the objectives. Company must take permission for importing technology and must allocate extra funds to their R and D section and appoint people with latest knowledge to innovate new technology.

II self

III. To overcome these problems, we may take the following steps:
(a) Prepare budget to carry on this plan and function within the revenue allocated in the budget.
(b) Fix a time limit to achieve the plan and then to execute the plan within that time limit only.
(c) Scan the environment properly before implementing the plan.
(d) Use the plan with caution and care.

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