Question
An entrepreneur is doing an industry analysis. While he/ she is analysing his/ her competitors in his/ her line of business that the competitors are far better in their business plans and their execution. Should the entrepreneur add unique selling point in the existing plan to get a creative niche above others or should he/ she go for a completely different line of business, where the competition is less and he/ she is easily able to place his/her feet in the market? Give reasons. (creativity and problem solving)