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Business Environment — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesBusiness Environment3 Marks
Question
Anurag, aspires to work with a socially and environmentally committed company as he does not want to work just for monetary benefits but also the brand value of the company he works for in the society matters a lot to him. Therefore, he has joined Cerebra Integrated Technologies a Bengaluru-based Infotech company. The company has built India’s largest e-waste recycling plant. The company strives to be one of the leading players in this business which has huge potential not only in terms of generating huge revenues and profits but also wants to contribute to the environment issues that have become crucial worldwide. The company sees big business in the mountains of e-waste in Bengaluru which produces 200,000 tonnes of e-waste a year. The company plans to make its millions by extracting metals such as gold and platinum from the e-waste piling up in the city. As a mobile phone, for example, is made up of a combination of rare earth and precious metals: it contains 250 mg of silver, 24 mg of gold and nine mg of palladium while a laptop has 1,000 mg of silver, 220 mg of gold and 500 grams of copper.
To start the business, the company has obtained a licence from KSPCB ( Karnataka State Pollution Control Board) .
In context of the above case :
  1. Identify the various dimensions of business environment being referred to by quoting lines from the paragraph.
  2. List any two values which the company wants to convey to the society.
✓

Answer

  1. The various dimensions of business environment being referred to the in the above case are as follows :
    • Technological Environment: Technological environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.
    • administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government— center, state or local.
    • Social Environment: Social environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.
  2. The two values which the Cerebra Integrated Technologies wants to convey through this initiative are :
    • Sustainable development
    • Concern for environment.

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