Entrepreneurial Planning — Entrepreneurship STD 12 Commerce — Question

Why is environment an important factor for entrepreneurship?

Who should write the business plan?

Explain the different types of sales strategies.
OR
Differentiate between the direct selling mode and the indirect selling mode.

In 2022, a popular snacking brand ‘Pom-Pom’ completed 25 years in India. They were one of the first such brands in the country and wanted to start a campaign that allowed the brand to connect with the consumers directly. The marketing team created the idea of ‘Me and Mera Pom-Pom’ where people were encouraged to share their stories woven around their experiences with the product. Such a campaign enabled the consumers to send their message to the company rather than receiving it from them. People shared some of the most poignant and private moments of their lives. Some uploaded their viral films too.
(I) Identify the Promotional approach used by ‘Pom-Pom’ to reach its customers.
(II) Explain any two important features of this approach.

State any two rules for 'Goal setting'.

What are Public Relations?

Distinguish between business, profession and employment on any three basis.

Name the sources of demand for capital.

Explain the various categories of inventory.

Arvind has started his Italian food based restaurant. Does he have to register his trademark? Give reasons for the same.