Classify means of communication on the basis of scale and quality… - Vidyadip

Question

Classify means of communication on the basis of scale and quality into two categories. Explain any two characteristics of each category.

✓

Answer

Classification of means of communication on the basis of scale and quality:

Personal Communication
Mass Communication

Characteristics:
Personal Communication System:

Internet is the most effective advanced one and widely used in urban areas.
It enables the user to establish direct connect through Email to get access to world of knowledge and information.
It is used for e-commerce and carrying out money transaction.
It is a huge central warehouse of data, with detailed information on various items. (Letters, Telephone, Fax, Email, Internet, etc).

Mass Communication System:

Radio broadcasting started in India in 1923 by the Radio Club of Bombay and changed the socio¬cultural life of people.
Television broadcasting emerged as the most effective-audio-visual medium for information and educating masses.
Use of satellite and synoptic view of larger area for economic and strategic reasons. (Radio, Television, Cinema, Satellite, News Paper, Magazine and Books, Seminar and Conference, etc).

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