The consumer movement is generally a result of dissatisfaction of consumers over unfair practices in a market place.
It is true that consumer movement can be effective only with the consumer active involvement.
Consumers are the kings in the market place, therefore they should exercise their consumer rights.
Whenever a consumer buys any product or services, must be careful before buying, so that he may not be fooled by the producers and shopkeepers.
Consumer should exercise his rights and duties diligently. He should insist on buying a standardised product looking at his own safety.
If consumer is conscious or aware, he should convey this message to others so that this consumer movement may be made more effective.
For example in the 1960, there were food shortages and black marketing and adulteration of food. This resulted in strong consumer movement.