‘‘Consumer movements can be effective only with the cooperation of consumers’’. Justify.
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Answer
It is true that consumer movement can be effective only with the consumer’s active involvement.
Consumers are the kings in the market place, therefore they should exercise their Consumer Rights.
Whenever a consumer buys any product or services, he must be careful before buying, so that he may not be befooled by the producers and shopkeepers.
Consumer should exercise his rights and duties diligently. He should insist on buying a standardized product looking at his own safety.
If consumer is conscious or aware, he should convey this message to others so that this consumer movement may be made more effective.
The emergence of the consumer movement in India was because of increased violations against the consumers.
Because of all these efforts, the movement succeeded in bringing pressure on business firms as well as government to correct business conduct which may be unfair and against the interests of consumers at large. A major step taken in 1986 by the Indian government was the implementation of the Consumer Protection Act 1986, popularly known as COPRA. This movement was effective because of the widespread consumer dispute in India.
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