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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market1 Mark
Question
Describe Horizontal Integration.
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Answer

Horizontal integration occurs at the same level of the value added chain but involves a complementary, value added chain. It may involve acquisition of one on more competitors at the same level of business.

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