Understanding the Market — Entrepreneurship STD 11 Commerce — Question
CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
Describe one example describing “Attract new clientele” strategy of a firm.
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Answer
In India greeting cards use was limited to festivals and birthdays. 'Archies’ systematically and aggressively promoted cards more as a medium of communication than as a way to merely sending Good Wishes. Archie's was successful to an extent of having collaboration with Hallmark Cards of the U.S.A. to market its cards in India.
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