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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market3 Marks
Question
Describe the role of Promotion mix.
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Answer

The role of promotion mix is as follows:
  1. Image: It does the image building work of the product.
  2. Identity: It creates product identity
  3. Education: It educate consumers about the matters related to the product.
  4. Sales: It boosts sales and profits of the firm.
  5. Satisfaction: It ensures consumer's satisfaction.
  6. Memory: Keep memory alive for a product in economy.
  7. Innovation: It encourages innovation of any type in the product.

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