Question
Difference between Wholesale Trade and Retail Trade
| Points | Wholesale Trade | Retail Trade |
| $1.$ Meaning | The trader who purchase goods in bulk from manufactures and sells to the retailer is called wholesalers. | The trader who purchases goods from wholesalers and sell it is the customer according to their requirement is called retailer. |
| $2.$ price | As wholesale purchase in bulk price is low. | The price of retailer is high because he purchased from wholesaler and adds profit to it and thereafter sells to the customers. |
| $3.$ Number of products | Wholesalers are in the business of limited products. | Retailer is in business of many products. |
| $4.$ Parties | In wholesale business manufacturer, wholesaler and retailer are connected. | In retailer business wholesaler. Retailer and customer are connected. |
| $5.$ Quantity of Goods | Wholesaler purchase in bulk and sells to retailers in small quantity. | Retailer buys in small quantity and sells to the customer as per their requirements. |
| $6.$Number of traders | Number of wholesale traders is less. | Number of retailer are more. |
| $7.$ Capital Investment | In wholesale trade, capital investment is very high. | In retailer business capital investment is low. |
| $8.$ Link | Wholesaler is a link between manufacturer and retailer. | Retailer trader is a link between the wholesaler and customers. |
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