'Healthy Juice India Ltd.' and 'Asli Juice Ltd.' are engaged in the production of fruit juice. Both the companies sell the juice in 1,000 ml tetra packs and are in direct competition. To avoid competition, the management of both the companies decided to merge and formed a new company 'Asli Healthy Juice India Ltd.' The new company decided to sell the fruit juice through the company owned outlets throughout the country.
Name and explain the 'Enterprise Growth Strategy'.
Also, identify the channel of distribution decided by 'Asli Healthy Juice India Ltd.'