Differentiate between ‘Marketing’ and ‘Selling’ on any five bases… - Vidyadip

Question

Differentiate between ‘Marketing’ and ‘Selling’ on any five bases.

✓

Answer

Difference between marketing and selling:

Basis	Selling	Marketing
Meaning	Selling means exchanging goods for money.	Marketing means identifying customer needs and satisfying them.
Part of the process vs wider term	Selling is a part of the process of marketing.	Marketing is a wider term and includes selling.
Transfer of title vs satisfaction of customer needs	Selling focuses on affecting transfer of title and possession of existing goods.	Marketing focuses on achieving maximum satisfaction of the customer’s needs.
Profit through maximizing sales vs customer satisfaction.	Selling aims at maximizing sales and thereby the profits of the firm.	Marketing aims at maximizing customer satisfaction and thereby the profits of the firm.
Start and end of activities	Selling starts after the product is developed and ends with the sale of the product.	Marketing starts much before the product is produced and continues even after the product is sold.
Difference in emphasis	In selling, the emphasis is on bending the customer according to the product.	In marketing, the emphasis is on developing the product as per customer’s needs.
Difference in Strategies.	Selling involves efforts like promotion and persuasion i.e. selling & promoting the product.	Marketing uses integrated marketing efforts.

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