Question
Differentiate between the Micro and Macro environment.
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Micro (Internal) Environment
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Macro (External) Environment
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Refer
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The microenvironment refers to the business environment that is quite specific as it is direct contact with the particular business.
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Macro means large; the macro environment refers to the business environment on a larger scale, which has no direct contact or direct influence on the specific business.
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Effect
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It does effect the specific group or the company directly.
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Effects each and every of the business entity, not any specific.
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Also Known As
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Internal Environment.
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External Environment.
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Elements
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Competitors, suppliers, organization itself, market, intermediaries.
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Population & Demographic, Economic, Socio-Cultural, Technological, Legal & Political and Environmental.
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