ADVERTISING AND SALES PROMOTION — Commercial Studies STD 10 — Question

The main features of advertising are as follows:
(i) It is an impersonal form of presentation or promotion of products, services or ideas. There is no-face-to face contact with the customers.
(ii) It is a paid form of communication. The advertisements are communicated through various advertising media and the advertiser has to pay for the space or time hired to the owner of a media.
(iii) It is a issued by an identified sponsor. The advertisement contains the name of the advertiser.
(iv) It is a form of mass communication. The message is directed to a large number of persons simultaneously.
(v) Advertising is different from publicity which refers to communication of non-sponsored commercially significant information about an organisation or its products and services through non-personal media.