Differences between Sociology and Economics:
Economics is concerned with the study of production and distribution of goods and services in society. On the other hand, sociology is the systematic study of social relations and interactions.
The classical approach in economics dealt almost exclusively with the interrelations of pure economic variables such as price, demand, supply, money flow etc. Focus of traditional economics has been on a narrow understanding of economic activities.
Convergence of Sociology and Economics:
Despite the difference in focus economics and sociology share a two way relationship because the economic activities of human beings do not exist in a vacuum. Production, consumption and distribution of goods and services in a society are influenced by non-economic, socio-cultural considerations like traditions, social norms, consumer nationalities etc.
The large investment in the advertising industry is directly linked to the need to reshape life styles and consumption pattern of consumers. In fact, a number of MNC's often refine or change their products to suit local taste and culture.