Mass Media and Communications — Sociology STD 12 Humanities — Question
CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyMass Media and Communications6 Marks
Question
Discuss the difference between mass media and communication.
✓
Answer
Mass media is different from other means of communication as it requires a formal structural organisation to meet large scale capital, production and management demands.
Like any other social institution the mass media also varies in structure and content according to different economic, political and socio-cultural context.
In different points in time change in both the content and style of media
At some points the state has a greater role to play.
At other times the market does.
In India this shift is very visible in recent times.
This change has also led to debates about what role the media ought to play in a modern democracy.
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