Question
Discuss the popularity of FMs/ Private channels.

Answer

  • The advent of privately owned FM radio stations in 2002 provided a boost to entertainment programmes over radio.
  • In order to attract audiences these privately run radio stations sought to provide entertainment to its listeners.
  • As privately run FM channels are not permitted to broadcast any political news bulletins, many of these channel specialize in 'particular kinds of popular music to retain their audiences.
  • Most of the FM channels which are popular among young urban professionals and students, often belong to media conglomerates. Like 'Radio Mirchi' belongs to the Times of India group, Red FM is owned by Living Media and Radio City by the Star Network.
In the two films “Rang de Basanti” and “Lage Raho Munna Bhai" the radio is used as an active medium of communication although both the movies are set in the contemporary period.

In 'Rang de Basanti', the conscientious, angry college youth, inspired by the legend of Bhagat Singh assassinates a minister and then captures.

In 'Lage Raho Munna Bhai', the heroine is a radio jockey who wakes up the country with her hearty and full-throated "Good Morning Mumbai!"
  • The potential for using FM channels in enormous.
  • Further privatization of radio stations and the emergence of community owned radio stations would lead to the growth of radio stations.
  • The number of homes listening to FM in India has also reinforced the world wide trend of networks getting replaced by local radio.

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