Question
Distinguish between achievement, affiliation and power motive.

Answer

  1. Achievement motive:
  • It refers to the desire of a person to meet standards of excellence.
  • It is not biological but has a tremendous effect on human behaviour.
  • People differ in the degree to which they experience this need.
  1. Affiliation motive:
  • Groups constitute an important feature of human life. Affiliating or relating with others is a major part of our life.
  • It involves motivation for social conduct.
  • There are four different aspects of interpersonal contact that serve as potential sources of gratification.
These are given here:
  1. Positive stimulation: The ability of affiliation to provide enjoyable, affective and cognitive stimulation.
  2. Attention: The potential for enhancement of feelings of self worth and importance through praise and the focusing of others attention on oneself.
  3. Social companion: The capacity for reduction of ambiguity through the acquisition of self-relevant information.
  4. Emotional support or sympathy.
  1. Power motive:
  • It refers to the desire to be in charge, to have status and prestige and influence others.
  • It is also related to competitiveness and aggression.
  • One of the important characteristic of power motivated people is that they are assertive.

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