Directing — Business Studies STD 12 Commerce — Question

Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

In an organisation all the employees take things easy and are free to approach anyone for minor queries and problems. This has resulted in everyone taking to each other and thus resulting in inefficiency in the office. It has also resulted in loss of secrecy and confidential information being leaked out. What system do you think the manager should adopt to improve communication.

State three techniques that have been developed through research and refinement of management principles.

Explain any three points of importance of consumer protection from the point of view of business.

Explain the following Rights of Consumers:

1. Right to Safety
2. Right to be Heard.

Explain in brief, management as a dynamic function.

Maan and Shaan Ltd is manufacturing baby bottles and has separate departments of production, sales and finance. Which type of structure you would suggest to them and state some of its advantages?

Which process prepares a blue print of an organisation's future preparations relating to finance? Give any two reasons why this process is needed?

Explain in brief, ‘management’ as a group of people having managerial responsibility for an enterprise.

‘Through branding adds to the cost, it provides several advantages to the consumers’. In the light of this statement, state any three advantages of branding to consumers.