Organising — Business Studies STD 12 Commerce — Question

Which source of recruitment has the benefit of ‘wider choice’?

Name the sales promotion technique in which ‘Scratch Cards’ are used?

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed,she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.(a) Identify the concept of Marketing Management which will help the manager getting the firm out of the above crisis.(b) Also explain the role of above identified concept by stating any two points.

Define ‘Formal communication’.

What is meant by 'Standards' in the process of controlling?

What do you mean by brand?

The management principles can be applied to all types of activities. Which characteristic of management is highlighted by this statement?

What is meant by 'caveat emptor'?

Give one example of employee recognition.

What should a consumer do to have proof of the purchase made?