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Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Growth Strategies3 Marks
Question
Enumerate the importance of franchising.
✓

Answer

The importance of franchising are as follows:
  1. For the franchisee:
  1. Product acceptance.
  2. Capital requirements.
  3. Operating and structural controls.
  1. For the franchisor:
  1. Quick expansion.
  2. Cost advantages.

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