Spotting of a basic idea often triggers a process of sensing an opportunity.
However, every idea is not an opportunity hut it is based on what consumers want. Basic ideas emerges from different sources as:
- Problems.
- Change.
- Inventions.
- Competitions.
Basically an entrepreneur is open to receive ideas from different sources. This expects the entrepreneur to be a net-worker besides having the ability to recognise and nurture the potential ideas into a venture. An entrepreneur needs to collect inputs from different sources like magazines, journals. books. seminars, trade show etc., as well as from family, friends and customers.