Question
Explain conformity. State the determinants of conformity.

Answer

Conformity is a type of social influence in which individuals change their behaviour or belief to correspond more closely to the behaviour of others in the group i.e. behaving according to the group norms.
Determinants of conformity.
  1. Size of group.
  2. Size of minority.
  3. Nature of the task.
  4. Public or private expression of behaviour.
  5. Personality.
  6. Informational influence.
  7. Normative influence.

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