Entrepreneurship Journey — Entrepreneurship STD 11 Commerce — Question

Creativity is the ability to combine ideas in a unique way or to make unusual associations between the ideas. It means cross thinking by seeing new angles, connections and approaches. For generating idea through this technique, a number of specific approaches can be used, which are as follows:

1. Attribute listing: It is an approach in which an entrepreneur develops a new idea by looking into the positive and negative attributes of a product or a service.
2. Free association: It is an approach in which an entrepreneur develops a new idea through a chain of word associations, etc.