Mass Media and Communications — Sociology STD 12 Humanities — Question
CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyMass Media and Communications4 Marks
Question
Explain different aspects of mass media.
✓
Answer
The change that has happened due to the growth of modern mass media in the world and in India in the first decades after independence and post 1990.
This helps us to understand how the relationship between mass media and communication with society is dialectical. Both influence each other.
Mass communication is different from other means of communication as it requires a formal structural organisation to meet large scale capital, production and management demands.
There are sharp differences between how easily different sections of people can use mass media.
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