Question
Explain ‘objectives’ as one of the types of plans.

Answer

Objective: Every organization is established to achieve some purposes which are called its objectives. Objectives are the ends or result to be achieved. All the activities of an organization and all functions of management are directed towards the objectives. An objective needs to be expressed in measurable terms and is to be achieved within a given time period.
Example: The objective of a mobile company can be to increase the mobile users by 10% in 2 years.

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