Entrepreneurial Planning — Entrepreneurship STD 12 Commerce — Question

What is demand analysis?

From the following information calculate return on investment and return on equity. You have newly started a restaurant business, you spend ₹ 10, 00,000 to open the restaurant. You have invested ₹ 4,00,000 of your own money and borrowed a loan for ₹ 6,00,000. Interest rate per annum is 10%. Monthly sales revenue is ₹ 6, 00,000 and cost of goods sold is ₹ 3,00,000. Fixed expenses per month ₹ 2,00,000 (salary ₹ 1,50,000, rent and utility ₹ 50,000), depreciation ₹ 10,000 and tax @ 20.

How is target market identified while preparing the marketing plan? State.

Prudent Pharma has been a well-established manufacturer of curative medicines in India for the past 15 years. The company is planning to enter a new line of products known as ‘nutraceuticals’ which has both nutritional and medicinal benefits. With rising awareness levels and easy access to information, people are keen to try nutraceuticals as these health supplements claim to delay or reduce the impact of chronic diseases.
As income levels of the population have improved, nutraceuticals promise to emerge as a growing niche market in the country. It is governed by health and safety regulations and the company needs to acquire the required licenses to venture into this field. Though the concept is new to India, internationally it is already a growing market with multiple international brands. Prudent Pharma is in talks for a potential international tie-up for research and development.
On the basis of the given text, identify by quoting lines, any three macroenvironment factors that may affect the future of Prudent Pharma.

What does the demographic segmenting show?

Answer each of these questions in about one hundred and fifty words:
Write down the sectors of organized and un–organized market?

Working capital is of two types. Explain them briefly.

What is the procedure for obtaining registration?

Explain ‘Care to Ecology and Environment’ and ‘Concern for Workers’ as social responsibilities of an entrepreneur.

What is the purpose of logo?