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MASS MEDIA AND SOCIETY. — sociology STD 12 Arts — Question

Gujarat BoardEnglish MediumSTD 12 ArtssociologyMASS MEDIA AND SOCIETY.3 Marks
Question
Explain ‘Television’ as a medium of mass communication.
✓

Answer

  • Television is a wonderful and incredible invention of the modern age.
  • It is an important means of communication.
  • This audio-visual medium was invented in 1926 by the English scientist John. L. Baird did.
  • Through television, a person can instantly see scenes of distant events.
  • The National Television of India is a public broadcasting service organization.
  • Television was first launched in India on September 15, 1959 as a pilot project in Delhi.
  • News bulletins were launched as a regular service on August 15, 1965.
  • In 1972, India's second television station was started in Mumbai.
  • In 1976, the television section was separated from All India Radio.
  • The 1982 Asiad Sports Festival, hosted by India, was telecast in color.
  • Thus began the era of color television in India.
  • Television is served by national, regional and local programs.
  • With the launch of private channels after 1985, its entertainment programs had an impact all over India.
  • Television has brought India's rural and urban population under its influence.
  • Television as a visual and audio medium is a medium that brings under its influence all the educated, illiterate, rural and urban alike.
  • Programs are currently broadcast on more than 800 channels.
  • Television has become an integral part of every family in India.

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