The Market as a Social Institution — Sociology STD 12 Humanities — Question
CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyThe Market as a Social Institution2 Marks
Question
Explain the concept of consumption.
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Answer
Consumption is a major characteristics of capitalist society.
Consumption creates and regulates the quality, quantity and nature of social differentiation in modern societies.
The consumer conveys a message about his/ her socio-economic status or cultural preferences by buying and displaying certain goods.
Through consumption social destruction are created and communicated.
Max Weber covered the term status symbol to describe the relationship between goods that people buy and their status in society e.g. branded shirts, shoes, mobiles etc.
Lifestyle is another concept of which consumption is an important part.
Consumption patterns and lifestyles have social and cultural influence in modern social life.
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