Understanding the Market — Entrepreneurship STD 11 Commerce — Question
CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market1 Mark
Question
Explain the last step of the marketing research process.
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Answer
The last step of the marketing research process is preparing research report. After drawing conclusions, the researcher can make appropriate suggestions/ recommendations for solving the marketing problem in a satisfactory manner.
A researcher also prepares a document giving details of the research problem, data collected, conclusions drawn and recommendations made. Such document is called the research report which is the final outcome of the lengthy research process. The report is prepared in a suitable format and acts as a self-explanatory document.
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