Objectives represent the purpose for which an organisation has been started. Objectives guide and govern the actions and behavior of businessmen. Business objectives are the ends which a business organisation wants to achieve or accomplish over a specified period of time. These may be to earn profit for its growth and development, to provide quality goods to its customers, to protect the environment, etc.
The objectives of the business are as follows;
a. Economic Objectives are the objectives pursued to achieve the profit motive.
b. Social Objectives are the objectives pursed or desired to be achieved for the benefit of society.
c. Human Objectives refer to the objectives aimed at the well-being as well as the fulfillment of expectations of employees.
d. National Objectives are the objectives in order to serve the nation, business is an important element of the economy should have a goal to fulfill national goals and aspirations of its people.
e. Global Objectives are the aspirations of an entrepreneur to spread business across the borders and supplying quality products at reasonable prices.
f. Global Objectives