Directing — Business Studies STD 12 Commerce — Question

Briefly explain the importance of Controlling.

Explain, in brief, any five types of plans.

In an environment of rising petroleum prices and a large middle class population in India. KV Motors Ltd. recognized the need for small cars in India. It created a product far superior than their competitors not only in terms of quality but also in terms of overall driving experience. It soon became the leader in the small car market. As the Indian government was encouraging foreign investment, MNCs having a big name in car manufacturing entered the Indian market.
KV Motors further expanded its service network and quality creating an entry barrier for the competitors. It depicted its strengths through various brand-building activities. As a result, the market share of KV Motors is refusing to go down in spite of all major automakers as its competitors.

1. Identify the economic reforms highlighted in the above case.
2. Quoting the lines, explain any two points of importance of Business Environment being highlighted in the above case.

'Konark Ltd/ is an electronics goods manufacturing enterprise situated in Shivpuri, Madhya Pradesh. It is earning a very low revenue in comparison to a competing electronic good manufacturing enterprise, 'Nova Ltd.' situated in Mumbai. Both Konark's and Nova's operations are affected directly by the investors, customers, competitors, and suppliers, which are unique to their respective locations. In addition to this, individual firms of this field are affected indirectly by factors like the money supply in the economy, the composition of the families, the technological changes, etc.
a. Identify and state the feature of the concept discussed in the above paragraph.
b. Also, state any four points of importance of this concept.

Differentiate between advertising and personal selling on any five bases.

Explain the following sales promotion activities:

1. Refunds.
2. Instant draw and assigned gifts.
3. Full finance.
4. Sampling.

Two years ago Suruchi completed her BBA course. As she had knowledge of the business she began taking interest in her parental business. Her father used to do the wholesale business of wheat. Suruchi suggested to her father why not they should also go in for the retail business of wheat. Her father agreed. He entrusted full responsibility for the new business to Suruchi. First of all, she conducted a market survey and tried to obtained information regarding the kind of wheat, price, and weight of its packing, that the people liked desi wheat the most. Many varieties of wheat were already available in the market. In order to show that her wheat was distinct from that of other traders, she gave it the name of Sharbati Healthy Food. Wheat was packed in attractive plastic bags. Weight of each packed wheat bag was either 10kg and 20kg so that it is easily carried and moved from one place to the other. Suruchi pasted a label on each bag giving full information about the wheat packed in. While deciding the price of her product she kept in mind, the expectation of the people, price of competitor's products and reasonable rate of profit. Thus a new business came into being. Within a few days, Suruchi was known as a successful trader.
With reference to the above paragraph identify four functions of marketing.

Briefly, explain the techniques of Taylor’s Scientific Management.

What is meant by formal organisation? Explain any three features of formal organisation.

What is meant by 'Brand Name'? State any four characteristics of a good 'Brand Name'.