Marketing — Business Studies STD 12 Commerce — Question
CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
Explain the purpose of 'customer support services' provided for customer satisfaction.
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Answer
Customer support services refer to the after sales services, handling complaints, credit services, maintenance services and consumer information provided along with the product to the consumers. It aims at providing maximum satisfaction to the consumer. It helps in bringing repeated sales and developing brand loyalty for the product.
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