Phoenix Technologies Ltd., have developed such a washing machine through years of research which requires very less water for washing clothes and cleans them without damaging the cloth, as compared to other washing machines presently being sold in the market.
This machine use 3D wash system, whereby there are 3 nozzles to spray water inside the drum while it rotates 360 degree. This facilitates complete dissolving of detergents and deep penetration of detergents into the clothes while washing. During the rinsing stage, the 3D wash system helps better penetration of fresh water in to the clothes, thereby minimizing any detergent traces in the clothes.
This machine is available at a highly competitive price to motivate people from lower middle class to buy it. The company wants to provide information about new features, price, availability and brand name to the maximum potential customers.
On the basis of the given information about Phoenix Technologies Ltd., answer the following questions:
(a) Explain the service facility/aids to trade which the company can utilize to generate maximum sales.
(b) Explain other service facility/aids to trade facilitating smooth movement of goods from the producer to the ultimate consumers.