Question
Give and explain the misconceptions about great idea.

Answer

The misconceptions about great idea are:
  1. Great ideas just appear out of nowhere: It's not true as the best idea generators tend to do so in a structured systematic way. They don't wait for the things to happen.
  2. There are no illogical ideas: The reality is that, many ideas may not be very good, though to prevent others from feeling that their contribution are not valued; the belief is that, all ideas should be approached as worthy.
  3. The customer will tell you what to do if you will only listen: Although customers can help identify unmet needs, they require more involvements in making a great idea workable than simply listening to the customers.
  4. We can generate all the ideas we will ever need if we sit down at a meeting: Generating great ideas is not restricted to a meeting but are best shaped through an ongoing dialogue.
  5. Great ideas aren't the problem; implementing them is: The reality is that, problems with implementation arise from not screening carefully enough, the ideas that are generated.

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