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Understanding the Market — Entrepreneurship STD 11 Commerce — Question

CBSE BoardEnglish MediumSTD 11 CommerceEntrepreneurshipUnderstanding the Market4 Marks
Question
Give some remarkable examples of Promotion mix.
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Answer

  1. Onida: The advertising campaign for Onida Television is a brilliant piece of creative work- it challenged the unwritten advertising rule that advertisement had to be pleasing.
  2. Nirma: Nirma took on the then market leader, Surf by product's positioning through creative advertising.
  3. Amul Butter: For many years, Amul Butter has been running a unique type of advertising campaign through hoardings in major cities of the country. These hoardings focus on current events, incorporating a catchy slogan through the clever use of words including either ‘Amul', 'butter' or both often using the ‘Amul' Cartoon characters.

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