Culture — Sociology STD 11 Commerce / Arts — Question

Example : A global restaurant chain modifying their menus based on the unique culture they are in but maintaining their brand. Indian spices are incorporated in the differently flavoured burger of McDonald’s.

1. Glocalisation is a combination of the words “globalisation” and “localisation”, used to describe a product or service that is developed and distributed globally,
2. Glocalisation is a global process interacting with local processes.
3. In the contemporary society, global styles are given a unique flavour.