ITC Ltd. is a Fast Moving Consumer Goods Company (FMCG) the company was founded in year 1790 by Henry Overton Wills. It's current headquarter is in Kolkata. Its currently headed by Y.C. Deveshwar (Chairman) and three executive directors viz., Nakul Anand Dhobale and K. Grant. It is the largest producer of Cigarettes in India with maximum brands of all range. It provides employment to near about 27,000 people. Apart from cigarettes the company is diversified into many other businesses also like hotels, papers, packaged foods, apparels, etc. In the list of world's most reputable companies, ITC positions at number 95. It is the only Indian FMCG company on Forbes Global 2000 ranking. The company is fulfilling its social responsibility by contributing to various programmes like ITC e-Choupal ecosystem, skill camp, vocational training, health camp and sanitation. The group has an account in State Bank of India for its business dealings.
On the basis of the given information about ITC Ltd., answer the following questions:
(a) The working of a successful private sector enterprise is highlighted above. Name and explain the other sector which co-exists with it in the mixed economy.
(b) Identify any two values which according to you can be associated with ITC Ltd.