Question
How did consumer movement originate as a ‘social force’ in India? Explain.

Answer

The consumer movement as a 'social-force' originated with the necessity of protecting and promoting· the interests of consumers against unethical and unfair trade practices of the producers and sellers
  1. Rampant food-shortages, hoarding, black marketing and adulteration of food and edible oil gave birth to the consumer movement in an organized form. in the 1960s.
  2. In the early phase, consumer organizations were mainly engaged in writing articles and holding exhibitions. They formed groups to look into malpractices in ration shops and overcrowding in road passenger transport.
  3. Because of all these efforts, the movement succeeded in putting pressure on business firms and the government toChange their unfair ways.

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