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MASS MEDIA AND SOCIETY. — sociology STD 12 Arts — Question

Gujarat BoardEnglish MediumSTD 12 ArtssociologyMASS MEDIA AND SOCIETY.3 Marks
Question
How do the media promote national unity and democratic values? Explain.
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Answer

  • The print media has made an invaluable contribution to gaining independence by creating national awareness among the people.
  • Various articles in newspapers and magazines evoke a sense of duty towards the nation.
  • Music programs on national unity on radio and television have a far-reaching effect on society.
  • Some serials on radio or television are the creators of national unity.
  • Some of the television serials are about people from different regions and different races.
  • It expresses their lifestyle, thoughts, beliefs etc.
  • Films in different languages ​​also reflect this.
  • Under the influence of such serials and movies, people adopt a different lifestyle from their own society and way of life.
  • Thus, the media plays an important role in overcoming the narrowness of the people and developing a broader vision.
  • Similarly, historical and freedom-related series and films have made significant contributions to the development of patriotism and national unity.
  • Such programs have an important contribution to make in building character in the new generation.
  • The media works to strengthen the foundations of democracy by sensitizing voters to vote.
  • Who should vote by introducing those voters to the election manifestos of different national parties? It helps to make a decision.
  • An analysis of the probable outcome of the election and the actual results gives an insight into the electoral process.
  • Thus, the media is blessed to strengthen the foundations of national unity and democracy.

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