Question
How does franchising help start-ups?

Answer

Start-ups benefit from franchising in the following ways:
  1. Franchising provides the start-ups with a ready market of an established product, which is the most difficult part of business to establish.
  2. The franchisors also impart training to the start-ups, so that they are able to market their products and services.
  3. The rate of growth of the start-ups is accelerated as they save on their labour and operating costs.
  4. The spirit of mutual cooperation and collective gains, that exist between the franchisor and franchisee, help the start-ups to be successful.
So, by keeping the above points in view, we can safely conclude that start-ups can resort to franchising for sure success.

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