How marketing research helps an entrepreneur? - Vidyadip

Question

How marketing research helps an entrepreneur?

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Answer

It helps an entrepreneur to take decisions related to:

The type of product.
The pricing policy.
The channel of distribution.
And sales promotion techniques es can be made rightly with the help of marketing information at the right time.

For example, the owner of a food court (small restaurant) should find out what all services are needed to satisfy its customers.

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