MCQ
_________is directed towards consumers and traders with the intention to increase immediate or short-term sales.
- AAdvertising
- BDirect selling
- ✓Sales promotion
- DPublicity
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| Column - I | Column - II |
| (a) Sale of Assets | i Capital Expenditure |
| (b) Interest paid on loan | ii Capital receipt |
| (c) Purchased land | iii Revenue expenditure |
| (d) Interest received | iv Revenue receipt |