Resource Mobilization — Entrepreneurship STD 12 Commerce — Question

Vipul made his business plan with the help of an engineer. The plan was in the form of an entertaining slide show complemented with an oral narrative. When he showed his business plan to the bank officials, they were excited about the project and discussed various details. The business plan also had an exceutive summary and important graphs showing financial trends.

1. What type of business plan has been presented by Vipul?
2. Explain two more formats of business plans.

State any four powers of the Securities and Exchange Board of India.

'The process diagram shows different stages environment means surroundings'. State the difference.

Who, what, when, where, why and how, it is well-defined by which step of S.M.A.R.T. goal setting. How does it help?

In 2022, a popular snacking brand ‘Pom-Pom’ completed 25 years in India. They were one of the first such brands in the country and wanted to start a campaign that allowed the brand to connect with the consumers directly. The marketing team created the idea of ‘Me and Mera Pom-Pom’ where people were encouraged to share their stories woven around their experiences with the product. Such a campaign enabled the consumers to send their message to the company rather than receiving it from them. People shared some of the most poignant and private moments of their lives. Some uploaded their viral films too.
(I) Identify the Promotional approach used by ‘Pom-Pom’ to reach its customers.
(II) Explain any two important features of this approach.

Why is market survey necessary for a feasibility plan?

Explain the concept of ‘circulating capital’ with the help of an example.

Why is it necessary to know the preferences of the buyers while deciding on a market strategy?

Answer each of these questions in about one hundred and fifty words:
Write down the sectors of organized and un–organized market?

Tutu Pump Co. uses about 7500 valves per year, which is constant throughout the year. The valve costs ₹15 per unit and the carrying cost is estimated to be ₹ 3 per unit. The cost of placing an order and its processing is ₹ 18.
Calculate the Economic Order quantity (EOQ). Give any one benefit that Tutu Pump Co. derives after calculating the EOQ.