Question
"Retailers are the link between wholesale traders and customers". - Explain.

Answer

  • Customers' demand and taste regarding the size, color, weight, smell should be known. Manufacturer should know all such things.
  • Wholesalers and manufacturers do not come in direct contact with customers. It is the retailer who comes in direct contact with the customers.
  • All information related to customer is sent to the manufacturer via retailer who is in direct contact with customers.
  • Sometimes retailers send the information regarding customers demand and taste to the manufacturer. Thus, the retailers are link between wholesalers, manufactures and customers.

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