Question
Sona Technologies Ltd. have developed a hand powered, portable washing machine that can clean your clothes in a flash. Their product is very different as compared to other washing machines presently sold in the market. The profit margins are kept low to motivate people from lower middle class to buy the product. The company wants to provide information about new features, price, availability and brand name to the target market. Presently the company is only delivering their product in Japan but they are planning to tie up with Amazon for delivering it to other parts of world too.

On the basis of the given information about Sona Technologies Ltd., answer the following questions:

(a) Name and explain the service facility/aids to trade which the company can utilize to inform the target market about their product.

(b) Which hindrance of commerce is removed by Amazon?

Answer

(a) Advertising. (b) Hindrance of persons.

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